Suppose you are a social media analyst, and you have to analyze the media coverage related to something really hot like FIFA’s latest corruption scandal, using nothing but a spreadsheet.
That’s because you don’t expect a lot of data, and you don’t have enough budget to use a Social Analytics platform.
What if we could have a computer do all the heavy lifting for us – like, say, extracting the main topics expressed inside the article?
That way, you can stay focused on the content, to better understand the context. Moreover, you have these automatically extracted topics that you can use to produce useful hashtag suggestions to follow other related news. Last, but not least, you can select the most relevant topics to enrich your analysis with contextual information taken from Wikipedia.
Learn how to perfom this Text Analysis reading the tutorial on blog.dandelion.eu!